|COLOR THERAPY

Maja Erdeljanin’s artistic concept rejects dark outlooks, instead believing in art’s power to transform life. Her vitalistic approach embraces the present, infusing it with positive energy and hope. While she acknowledges problems, she offers unique solutions and encourages positive change. Relying on chromatology and the healing power of color, she critiques the manipulative use of color in advertising and business, highlighting its impact on society and urban life… (Svetlana Mladenov)