COLOR TREND collection
Technique: mixed media on canvas /
Size: 100 x 120 cm /
Year: 2008-2009 /
Exhibitions: 2008. Novi Sad, Serbian Academy of Arts and Science / 2012. Budva (Montenegro), Church Santa Marija, City Teatar / 2013. Aying (Germany), Gallery Aurum Magnum / 2014. Munich (Germany), Villa Mohr-Freiman
Personalized artistic concept and attitude
Maja Erdeljanin began her creative adventure in the early nineties of the last century – when even as a student of the Academy of Arts in Novi Sad (BA 1995) in the class of Professor Dušan Todorovic, she started to exhibite in solo and group exhibitions.Although this early activity occurred in the setting of specific postmodern but even rationalistic art of the nineties, Maja Erdeljanin has not “agreed” with the then-current trends, instead she has quietly and gradually built her own statements. She appeared in the middle of the nineties – with specific “spread over” colorful expressionism (portraits, nudes), whose potency has increased emphasis on line and gesture in a series of subsequent landscape paintings. Holding onto reality and nature this painter has achieved – the nature of the painting. Selected motives, in her painting procedure, represent an initiative for establishing an authentic pictorial. Paintings of Maja Erdeljanin were always revealed as the sum of functional sincretic relations of the clearly visible art elements. Landscape geography is transformed into a topology of the painting, the artist succeeds in its very sense of color and its visual, physical and psychological signs, to merge into a coherent whole and harmonious complementary relations, to realize the unique artistic atmosphere within the painting, and with the atmosphere to express their own artistic potential, her own poetic sensibility and understanding of the world.
In the new decade Maja Erdeljanin enters with interesting exhibition project History of the Northern Sky (Planetarium at Petrovaradin Fortress, 2001) in which, as stated by Andrej Tišma: “Universe is not presented in the usual way as an infinite and dark space, but as the scene of the most beautiful serenity and color events”. This series is a turning point – for the first time Maja Erdeljanin enters into a landscape abstractions. During 2004 this artist has made a series of collages entitled Recyclescape – a painting is created by copying a collage, actually transpositioning the technique of oil, which leads to breaking up the rigid boundaries of form and surface uniformity” (J. Jovanov). In fact, based on models of selected newspaper ads, Maja Erdeljanin composes her painting. Although it is not an interpretation of above mentioned template but a sort of taking its visual-art principles, the role of advertising is fundamentally important.
This is exactly process that has Maja Erdeljanin used to replace the entire former pilgrimages relationship to the nature, by planting their own specific artistic expression to the world of total “iconsphere” (M. Porempski). Applying the specialkind of appropriation of the visible manifestations of global systems of communication, huge billboard advertising display, design, advertising – this artist has found an authentic work of art. Then in the pictorial achievements of the Maja Erdeljanin occurs a sort of lettrism (words, texts) that are nothing more than – formal and content – the elements of plastic tissue of the paintings… In these pictorial works of distinctive coloristic effects – texts like COLORTRENDcollection, Red is the color of life and joy.Enjoy life!, Yellow in harmony of diagonal composition, Orange & Blue – opposites attracts, and finally majaerdeljanin.com, are not just labels that are explaining or signing the painting, but are part of a specific philosophy in which this artist acceptsthe contemporary advertising “products” as a modern-day fact of life, as an impulse of everyday life, as an essential feature of a universal communication system completely infiltrated into the experience of our human civilization.
This pictorial concept is quite specific: a) the artist manages to retain within hers paintings its authentic visual qualities, to express their own sensibility and to produce a peculiar expression and poetry; and that she b) is highly critical (and even engaged) of the society in which she lives and works, according to the society in which the character of globalization is being imposed by psychology of social behavior of the controlled information… Further more, together with her paintings Maja Erdeljanin is the artist who, in the midst of a strong transition which is within the art more and more inclined towards mechanical and electronic image made without hands, protects humanistic background of hers paintings, because her own direct experience of the world is realized by manual action, and her own conscience and sensibility.
At the end it should be noted that at the actual moment artist Maja Erdeljanin in her paintings manifest creative attained maturity.Her visual art consists of really juicy layered visual-plastic, fully informative, philosophical and poetic conclusions. Maja Erdeljanin has succeeded to create a distinctive and clearly personalized artistic concept that, in an authentic artistic way, effectively demonstrate suggestive critical attitude towards the world and time in which she lives and works. And that is what this artist incorporates among the artists that we should believe in and whose art should be truly appreciated.
Personalizovani slikarski koncept i stav